I will share my very own personal story, as most of our Travel Advisor partners are entrepreneurs, like Rudi and me when we founded AmaWaterways and were growing our baby to a beautiful young adult that it is today.

Part of our story are five things that have shaped by path and steered me in making the decisions that have brought me to where I am today. Those five things, I call my “5 P’s”:

Passion

Partnerships

Positive thinking

Personal and

Purpose

I will be happy to discuss the importance of all 5 P’s, and here is just a thought to the “Personal P”:

The Travel industry is based on personal interaction and your successful as an independent travel professional is based on building long lasting personal relationships with a large enough group of repeating clients to meet your revenue goals. While the internet may be a great tool to gather pages of options or sort from low to high price options – it is not capable of recommending a wonderful cruise through Eastern Europe, par example, as it doesn’t know that your client’s grandparents came from Romania and they have never thought about going back until now.

Or that a Christmas Time/ Holiday Cruise would be perfect for your clients this year as it looks that this will be the first Christmas where none of their kids are coming home.

Or that a Wine Themed cruise on the Danube would be perfect for the recently divorced client nervous about travelling alone.

Etc…

One of the strongest tools in everyone’s entrepreneurial toolbox is the personal relationships one can build with a client.

While everyone’s path to, and measurement of, success as an entrepreneur is different, I hope my stories related to my five “Ps” will help our Travel Advisors thinking about the things that truly matter in building the type of success they want for their travel business.

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