January 06, 2025

2025 New Year Special – Photography Business Predictions by the Coaches – Part 2

48 minutes

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Happy New Year, and welcome to a special podcast episode to kick off 2025. For this episode, I asked some of my favourite and new-to-me photography business coaches to contribute and share their thoughts on how this year will shape photographers running their businesses following what many thought was a tough 2024 and the potentially big impact of Ai on both the creative and business side of photography.

Here's exactly what I asked each of them… Your 2025 Predictions Wanted for the PhotoBizX Podcast!

Andrew here from PhotoBizX, hope you’re well!

I’m putting together a podcast episode for a New Year release of PhotoBizX and would love to feature you and your thoughts on how you see photography businesses shaping up for 2025.

I’ll need a 5-10 minute (strictly no more than 10 minutes) audio recording to take part.

Here’s what to include:

1. Start the recording with an intro saying:

— Who you are

— The name of your business

— Briefly, what you do

2. Then, share your thoughts and predictions for photography businesses in 2025.

— You can focus on marketing and advertising trends, sales strategies, branding, social media, shifting markets, shooting multiple genres vs. specialising, or anything else photographers need to do to succeed. Take this wherever you like!

— Alternatively, share what you would do if you gave advice to a photographer moving to a new city across the country who wanted to get business up and running fast with new bookings.

3. Finish your recording by sharing where listeners can go to learn more about you.

— Choose one place—Instagram, your website, a special landing page—whatever works best for you.

You'll see a list of contributing photography business coaches below, where you can learn more about them and what they do.

I hope you enjoy and get something from this part one of a two-part 2025 New Year episode. Let's get into it!

Brendan Taylor – Maternity and Newborn Photography Specialist

Comfort Zone: Many photographers stay in their comfort zones, hindering their growth.

Consistency and Dedication: Success comes from consistent effort and dedication to improvement.

Marketing: Effective marketing is crucial for attracting clients and growing a business.

Learning and Adapting: Embrace learning, testing, and measuring to refine strategies.

Investing in Growth: Be willing to invest in courses, mentorship, and advertising for business growth.

Baby Art Studio

Baby Art Studios on Facebook

Brendan Taylor on Facebook

Brendan Taylor on LinkedIn

The Tog Pod

502: Brendan Taylor – Facebook lives as a killer lead generator and some hard truths about business

557: Brendan Taylor – Photography business success all comes down to the follow up

580: Brendan Taylor – The TogPod CRM Revolution… The Future of Photography Business

So many people still in the photography industry are relying on word mouth and organic social, putting some posts out on Facebook and just hoping for the best. And that is another example of wheel of doom. You're going to keep doing it and keep getting the same results. — Brendan Taylor

Renee Bowen – Life and Business Coach, Luxury Senior Portaits, Branding and Headshot Photographer

Organic Content: Stand out with authentic storytelling and high-end content in a market saturated with AI.

Authenticity and Relatability: Connect with high-end clients through genuine experiences and relatable content.

Networking and Collaboration: Partner with businesses serving your ideal client to expand reach and build trust.

Referral Loops: Create referral systems with businesses offering complementary services to generate leads and long-term relationships.

Renee Bowen Website

How to Attract & Book Clients

Renee Bowen on Instagram

Renee Bowen on Tiktok

The marketing landscape is evolving rapidly and while AI continues to dominate, I think the real standout in the next wave will be true organic high-end content. — Renee Bowen

Hart Tan – Family Portrait Photographer

Beyond Photography: Consider creating passive income streams for financial security and flexibility.

Active to Passive Income: Transition from active income in photography to passive income sources for long-term stability.

Preparing for Change: Build a parallel income stream that doesn't require constant work for peace of mind and future options.

Financial Security: Create a financial safety net that allows freedom and choice in how you work and live.

Tomato Photo Website

Tomato Photo on Facebook

Tomato Photo on Instagram

Hart Tan on Instagram

252: Hart Tan – Advanced Photography Business Marketing for Big Success

What is life beyond photography? What if the things that you have done suddenly don't work anymore? What could you have done to prepare for the days you think will never come? — Hart Tan

Jeff Brown – Photography Mentor

Passive Income Opportunities: Explore various avenues for generating passive income and reducing dependence on client work.

Leveraging Skills and Influence: Utilize existing skills, social media presence, and industry connections for income streams.

Books as Authority and Income: Publish books to establish expertise and create a lasting source of passive income.

Diversification of Income Streams: Explore online courses, workshops, presets, memberships, and affiliate marketing for multiple revenue sources.

Jeff Brown – The Photographer's Mentor

Help!! My Photography Website Needs MORE Customers: Create a photography website to capture customers, using the proven Scroll to a Sale method by Jeff Brown on Amazon

Episode 261: Jeff Brown – How To Positively Influence Photography Buying Decisions with Your Social Media

Episode 313: Jeff Brown – Leveraging LinkedIn to proactively generate more photography clients

Episode 425: Jeff Brown – How to use LinkedIn for photography lead generation

How can you make a passive income from photography? Could you write a book? Could you create some online courses? Could you be selling presets and prints? Could you do workshops and online workshops? Could you have a private mentoring group that people pay to join, giving you a monthly income? — Jeff Brown

Katie Kolenberg – Family Photographer and Business Coach

Authenticity and Connection: Emphasize authentic communication, unique branding, and personal connections in an increasingly digital world.

Soft Skills: Prioritize soft skills like mindset, self-worth, and well-being for business success.

Community and Support: Surround yourself with supportive communities and inspiring content to stay focused and grounded.

Prioritizing Health and Well-being: Focus on health and nervous system regulation for a sustainable business.

Katie Kolenberg Website

Katie Kolenberg on Facebook

Episode 112: Katie Kolenberg & Jeremy Byrnes – Putting Your Heart and Hard Work into a Great Portrait Photography Business

Episode 402: Katie Kolenberg – Take control and thrive with your photography business during the pandemic

Episode 470: Katie Kolenberg – Profitable photography book projects Q&A

Special: Katie Kolenberg – Profitable photography book projects

Shooting only what you love is the best path to success, but make sure you have the business structures around you to support that. Try to have fun with your business because your potential clients will feel that energy and want a piece of it. — Katie K

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what the photography business coaches shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that!

If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.

If you have any questions we missed or a specific question you’d like to ask me, feel free to add them to the comments area below.

Thank you!

Thanks again for listening, and thanks to Brendan, Renee, Hart, Jeff, and Katie for coming on and sharing their thoughts, ideas and strategies for your successful 2025 in business as a working photographer.

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon

Andrew

The post 2025 New Year Special – Photography Business Predictions by the Coaches – Part 2 appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

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By Andrew Hellmich: Photographer, Interviewer, Podcaster and Owner of Impact Images

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