This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.

Kyle covers:

• Why developing a provocative point of view is critical to differentiate your brand
• How to build a content flywheel that aligns operations, drives consistency, and improves velocity.
• Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.

Timestamps

• (00:00) - - Intro to Kyle

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