In this episode, Julie Berninger chats with Bailey Vann, who went from handmade crafts to thriving in sublimation and digital products. Bailey reveals why bundling designs boosts sales, how unexpected themes like ghosts, chickens, and raccoons are trending, and why collage aesthetics are taking over Etsy. She also shares customer insights that help small businesses stand out, plus the design tools she relies on—including Kittle—for creating products buyers love. Whether you’re exploring print on demand or scaling your Etsy shop, this episode is packed with strategies to spot trends early and turn them into revenue.

Time Stamps

00:00 Bailey's Etsy Journey 02:10 Hidden Gems in Digital Design 09:36 Understanding the Customer Base 12:44 Staying Ahead of Trends 15:31 AI Tools for Design

Resources

Bailey's AI & Design Club: https://go.goldcityventures.com/bailey-vann-ai

https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

https://goldcityventures.com/pdcst - Gold City Ventures Website

Kittl: https://go.goldcityventures.com/kittl

👉 Watch on YouTube: 

https://youtu.be/BEfR3C_EPms

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Follow Bailey on: 

https://www.youtube.com/@digitalbailey

Follow Julie and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures