Hey Rainmakers! Stephen and Chelsey here, and today we’re so pumped to share an incredible conversation with one of our very own, Heidi Ellis. Heidi’s been through our Inner Circle program, pitched to our Rain Tank investors, and built a thriving e-commerce business—all while homeschooling her kids and navigating life’s curveballs.

In this episode, Heidi opens up about the mindset shifts that made the biggest difference in her success. From the fear of applying for credit cards to fund her inventory to the moment she realized she needed to slow down and do things right, Heidi’s journey is packed with wisdom for anyone starting or scaling an online business.

We also dive into the power of practicing patience, how comparison can sneak in as a symptom of a scarcity mindset, and why giving yourself permission to move at your own pace can set you up for long-term success. Plus, Heidi shares how her musical background taught her the importance of showing up consistently—even when you don't see results right away.

If you’ve ever felt like you’re falling behind, this episode will give you the encouragement you need to keep going. Success is a process, and Heidi’s story proves that one step at a time really does work.

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Episode Minute by Minute: 

• 0:00 - Welcome Heidi Ellis: From Music Teacher to E-Commerce Entrepreneur
• 3:00 - Overcoming the Fear of Funding: How Heidi Used Credit Cards to Start Her Business
• 6:30 - The Mindset Shift That Changed Everything
• 10:45 - Comparison & Scarcity: How to Stay in Your Own Lane
• 15:20 - Rain Tank Pitch Experience: What Heidi Learned From Pitching Investors
• 20:00 - Building a Business While Homeschooling & Managing Family Life
• 25:15 - Why Patience Pays Off in E-Commerce
• 27:00 - Final Tips: Don't Rush the Process