In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet.

What You’ll Learn

1. How Kathleen grew a newsletter to 30,000 subscribers
2. How to turn your marketing department into a revenue generator
3. How to keep key stakeholders excited about your long-term content strategy
4. Why performance marketing isn’t effective

1. About Tradeswell and Kathleen [3:34]
2. Turning a marketing department into a revenue generator [15:44]
3. Keeping key stakeholders excited about a long-term content strategy [21:34]
4. Performance marketing isn’t effective [25:19]
5. Paying it forward [27:29]
6. Sam’s Corner [29:25]

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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