In this episode, Mallory and her guest, Dr. Marcus Collins, explores the profound influence of culture on human behavior in fundraising. They discuss how cultural norms shape our perceptions and actions, the distinction between fast and slow culture, and the importance of storytelling in redefining the nonprofit sector. 

The dialogue emphasizes the need for small, incremental changes to foster a more positive culture around giving and fundraising, ultimately aiming to create a more engaged and generous society.

Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. 

Key takeaways from the episode: 

Get all the resources from today’s episode here. 

Support for this show is brought to you by GiveButter. GiveButter is the easiest-to-use fundraising platform. 

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If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point