In this week’s episode, Tatum talks about how to create a marketing plan that never misses 

4:40: If you are a service-based business, incorporate e-commerce into your New Year strategy.

6:06: Make sure you have an advertising budget in your marketing plan.

11:45: Collaborate with other brands.

13:45: See value where you are.

15:15: Cause marketing is greater than lifestyle marketing.

22:13: Strategy increases sales, not hacks.

26:47: How to re-strategize when your marketing efforts aren’t working

38:24: Podcast marketing advice when you’re just getting started

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