Once we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we’ve been dedicated to helping you:

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

Throughout 2023, we’ve helped you write your Sustainable Story, teach your team about it, and share tips on how to integrate your sustainable message into every level of your branding and marketing.

As the year comes to an end, we’ve put all 7 tips together for you!

Make sure you check out the show notes for this one. We have linked to each article so that you can dive into the details and keep sharing your good work in the market.

1. Does your staff know about sustainability?

Did you know that of the 48% of employees in the food and beverage industry who receive regular training, only 4.5% receive training about their company’s mission and values?

If you aren't regularly talking to your staff about your company's mission and values, you're missing out on opportunities to create a more informed and dedicated team!

Click here to learn about the latest SIP Certified training tool to teach your staff how to talk about your dedication to sustainability.

2. Share your message of sustainability on your website.

There are so many ways to share your message of sustainability through your website.

Click here to get inspired by three SIP Certified members who dedicate an entire page on their website to their commitment sustainability, and three more who use their blog to sprinkle in their message of sustainability throughout the year.

3. Update your tasting room sign!

Your tasting room guests can learn about your commitment to the 7 Values of SIP Certified while they sit and sip in your tasting room when they see the new SIP Certified tasting room sign.

You can visit the Member Resources page to print yours today!

4. Use the power of visuals to tell your story.

97% of people start their search for a local business online. When someone looks up your business, what do they find?

Are your images and videos up to date? Do you show what makes your brand special? Does your imagery convince searchers to visit you?

If those questions gave you some uncertainty, it may be time to update your imagery!

5. Get sustainable on social media.

Now that the previous tip inspired your new photography, use this one to create valuable and pause-worthy social media content!

6. 3 steps to create a sustainable QR Tour your guests will love.

A Sustainable QR Tour is a unique, educational, self-guided way for your guests to learn about your brand’s sustainable practices.

When you create your Sustainable QR Tour, you will:

• Showcase your sustainable attractions.
• Explain each attraction with a short video or quick written description.
• Bring your tour to life by posting your QR codes and making a map.

By taking your Sustainable QR Tour, your visitors will:

• Learn about your brand’s values.
• See sustainability in action.
• Enjoy an activity as they taste your sustainable wines.

Click here to learn the 3 steps to creating your very own.

7. The best newsletter you can send.

Your wine club members are more than just wine enthusiasts – they’re YOUR WINE’S enthusiasts!

They are invested in and have a personal connection with your brand.

Click here to learn how to use your newsletter to invite your members to form an even deeper affinity with your brand.

Your story can be featured in next year’s Sustainable Stories campaign! We are looking for a brand with an innovative approach to one of these three values.:

• Water Management
• Safe Pest Management
• Energy Efficiency

If you have a great Sustainable Story, we will help you tell it. Reach out to me at [email protected] with a few quick notes!

We’ll get your story ready to be featured in our newsletter, podcast, online course, and social media, and in magazine articles and influencer campaigns.

Until next time, this is Sustainable Winegrowing with the Vineyard Team.

Resources:

• *** Tell Your Sustainable Story Online Course ***
• Marketing Tips eNewsletter
• SIP Smart Training online course
• Sustainable Story | Print
• Sustainable Story | Electronic
• The Best Newsletter You Can Send
• What's your Sustainable Story?
• Whitney Brownie | Get YOUR Sustainable Story Featured

Vineyard Team Programs:

• Juan Nevarez Memorial Scholarship - Donate
• SIP Certified – Show your care for the people and planet  
• Sustainable Ag Expo – The premiere winegrowing event of the year
• Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
• Vineyard Team – Become a Member