In today's episode Joey sits down with Jordy Merry - the Narrative Architect at Zorali, aka the head of content. Jordy shares his journey behind building out the content & strategy for the rapidly growing outdoors brand Zorali.

We talk about the balance between creativity and data-driven strategies when building content, emphasizing the need for brands to act as media companies, building a unique creator voice, aligning with brand values, the differences between creating paid and organic content and what brands want from a creative.

Follow Jordy - https://www.instagram.com/jordymerry

Follow Zorali - https://www.instagram.com/zorali

Shop Zorali - https://www.zorali.com 

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