In today’s episode of the Live Unreal w/Glover U Podcast, we continue our definitive list of 21 ways to take 21 listings, the exact methods you can use to grow your business in the new year, and ways to get ahead of the competition in your market. Our list is packed with fresh tactics backed up by the results other agents are getting in their markets. In order to keep generating listings, we have to stay up to date on new sources of listings and what the consumer expects from the real estate experience. Jeff shares with us 5 of the best strategies to put in action in 2022.You’ll also learn:

4 types of databases every agent needs to have

How to easily create your own iBuyer offer 

Why we shouldn’t be using Canva posts on our personal profiles  

How to move yourself to the front of the line in agent-to-agent referral groups 

 

Key Points 

An exchange database is for people with whom you’ve had great exchanges over the phone, in person , or virtually that could refer or transact business with you. This group in your database is in between mets and haven’t mets, and it has the potential to become a solid source of business if we nurture it. 

Telling consumers to find out what their home is worth is a dead conversation. Right now, the consumer is interested in iBuyer offers that give them the option of speed. Any agent can create an iBuyer offer and even locate investors in their market.

To add value to your database throughout the year, use the 4 by 2 by 1 by 12 model. That’s 4 pieces of US mail, 2 calls without asking for business, 1 client event (where they can invite guests), and 12 informative emails.