We talk a lot about traditional publishing on this podcast, so today we wanted to switch gears and talk about self-publishing with one of our favorite entrepreneurs, Jake Kelfer! Jake had an unconventional entre to publishing – but once he published his first book and saw the power books have to change your life, he was hooked. In this episode, we talk about why self-publishing might be the right choice for you no matter your credentials or background, how to clarify the intention for your book, and the power of being your own distributor.Jake Kelfer is a lifestyle entrepreneur, life elevator, and coach to ambitious entrepreneurs and freedom seekers helping people write and launch bestselling books. He is the creator of Big Idea To Bestseller which helps coaches and entrepreneurs write, publish, and launch nonfiction books to grow their businesses and make an impact.He is a 4x bestselling author, a high-energy motivational speaker and hype man, investor, and the founder of the Professional Basketball Combine, which helped 70+ NBA draft prospects turn their dreams of playing pro basketball into their reality. He and his work have been featured on Forbes, Sports Illustrated, ESPN, and many other major media outlets.Connect with Jake on social at @jakekelfer!