“We make a living making people happy.”

Anouck Gotlib has unlocked the key to happiness with her delicious Belgian treats! Here’s how the CEO of Brooklyn-based Belgian Boys made sharing yummy, nostalgic Belgian treats with U.S. consumers a recipe for success. Listen to her story on this episode of #TheKaraGoldinShow 

 

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Bullet point list of key topics and the timestamps from the podcast episode:

 

00:42 - Introducing Anouck Gotlib

4:05 - Anouck’s childhood in Belgium, meeting Greg, and the beginning of Belgian Boys

6:28 - Anouck’s background in fashion before moving to Belgian Boys

9:47 - The most surprising parts of launching Belgian Boys

15:20 - Getting Belgian Boys into its first stores

18:29 - Troubleshooting with retailers and finding the right ones

19:05 - Launching Belgian Boys Breakfast at Target 

20:48 - The new Belgian Boys French Toast

25:08 - Supply Chain issues especially in the pandemic

27:05 - Belgian Boys work with Misfits Market, upcycled Stroopwafel

28:55 - Wrap up and where to find Anouck and Belgian Boys

 

List of links to resources mentioned in episode, suggested reading & social media handles:

 

Belgian Boys’s Website: https://www.belgianboys.com 

Anouck’s Linkedin: https://www.linkedin.com/in/anouck-gotlib-82b96b2b/ 

Belgian Boys’s Instagram: https://www.instagram.com/belgianboys/ 

Belgian Boys’s Twitter: https://twitter.com/belgianboys Anouck’s Facebook: https://www.facebook.com/anouck.gotlib