"You've worked hard for a couple months to plan an incredible event, put together an incredible lineup of speakers, and now it's time for it to all start paying off.

You set some big goals that you're nervous and know that on Day 1 of promotion, your audience is going to be all over the event you created. Except…maybe they're not.

And that's where this episode comes in. I'll share a few experiences with this I've been a part of, we'll talk about what doesn't matter in those first few days of promotion, and what you should be looking at instead.

For show notes, head to https://summithosthangout.com/211"