Let’s bust one of the biggest Etsy myths out there: the idea that you have to pick a niche to grow.

If you’ve ever delayed committing to your shop because you “haven’t figured out your niche yet,” or felt pressure to make your whole shop match a vibe, this episode is your permission slip to stop overthinking it.

Because Etsy doesn’t care about your niche the way Instagram does. It’s a search engine, not a social platform. And your buyers? They’re not judging your branding. They’re just searching for something specific and trying to find it fast.

In this episode, we’ll unpack:

• Why you don’t need to curate your shop around one “ideal customer”

• What the Etsy algorithm actually looks at when ranking your listings

• The difference between a niche aesthetic and a sellable niche strategy

• Why variety isn’t the problem but lack of product depth is

• How to avoid turning your shop into a “garage sale” (and what to do instead)

Plus, I’ll walk you through what really builds momentum in Etsy search, and how to create listings that rank even if you sell more than one thing.

Resources mentioned:🎉 Free Webinar: Daily Sales on Etsy Without Going ViralSign up here: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

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