If you’ve been asking yourself, “What should I sell on Etsy?” this episode flips that question on its head.

We’re talking about a super common trap Etsy sellers fall into: trying to reverse engineer a shop that looks successful…instead of building one that actually feels aligned.

And yes, we’re busting the “you need to niche down to be successful” myth while we’re at it.

Because here’s the truth…you don’t need the perfect niche to grow on Etsy. But you do need to love what you sell. That excitement? That connection to your product? That’s your secret weapon.

I’ll walk you through four big ways sellers accidentally sabotage themselves when they try to pick a niche based only on trends, data, or what’s already selling. And more importantly, I’ll help you shift your focus to the only question that actually matters:

✨ What do you love making?

Here’s what you’ll learn:

• Why keyword research alone won’t build a sustainable shop

• The difference between copying bestsellers vs. creating what sells for you

• What “reverse engineering” your niche looks like (and how to stop)

• The real risk of chasing trends you don’t care about

• What to ask yourself instead when choosing what to sell

🎧 Mentioned in the episode:

• Free Masterclass: Visibility on Etsy Without Going Viral – Save your seat: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

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