In this episode, Dave sits down with Michael Cole, SVP of Marketing at Everflow, a partner marketing platform that helps companies manage referral and affiliate programs. Michael discusses his journey from being Everflow’s first marketing hire to leading a marketing team of 16, and shares strategies for building a marketing function from the ground up.

Dave and Michael cover:

• How Everflow turns happy customers into referral partners
• What it’s like to be a first-time marketing leader
• Building a marketing function from scratch

Timestamps

• (00:00) - - Introduction to Michael

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