In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:

• Balancing Brand vs. Demand
• Working with the sales team vs. serving customers
• How to inject personality into your brand
• The most successful marketing campaigns Dave was a part of in his career
• How to plan and brainstorm good marketing ideas
• The biggest mistake marketing teams make
• How to structure a marketing team
• How did you know it was the right time to start your own company?
• How to best differentiate in a crowded competitive market with similar feature offerings

Timestamps

• (00:00) - - Intro to Dave

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Today’s episode is brought to you by Walnut.

Why are we spending all this time on marketing… just to push buyers to a “Request a Demo” button? Even if they’re interested, no one wants to click that. No one wants to “talk to sales.” They just want to try the product for themselves!

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Walnut is the interactive demo platform for marketers who are done hiding their product and want to put it front and center.

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And the best part? You get the data. See what features prospects are engaging with, where they drop off, and what’s actually driving pipeline.

500+ companies use Walnut - including Adobe and NetApp. Their teams save 400+ hours a year building demos… and have prevented over 1.5 million minutes of bad ones.

So if you want to drive more leads, shorten sales cycles, and actually show your product, go check out Walnut.io (and tell their team you heard about it on the Exit Five podcast!).