Sarabeth Berk is a TEDx speaker and professional identity researcher. She is reshaping how we think about the workforce by shifting and expanding our definition of professional identity. What does that mean exactly? It means that you should not be limited to either/or titles (e.g. specialists vs. generalist). And that there is a third option: hybrid.

But does that help or hurt your marketing efforts? Will potential clients and employers be intrigued or confused?

In this episode, Sarabeth and Chris Do define and debate the merits of hybrid professional identities. Spoiler alert: Chris is not immediately sold on the idea.

Sarabeth argues that what we do professionally is difficult to categorize into simply one box. Many of us find fulfillment and excel at the intersection of several disciplines. Just as our names are unique to us, our titles and what we do follow suit.

However, the trick is knowing how to communicate that intersection clearly.

If you struggle with the decision of specializing versus generalizing or find yourself living somewhere in the middle then you will enjoy this conversation.

This episode is sponsored by by BetterHelp. Give online therapy a try at betterhelp.com/futur and get on your way to being your best self.

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