Are you using micro-commitments as part of your sales process yet? These are essentially small favors asked of a potential client, such as asking them to fill out a survey or watch a video, to both gauge how committed they are in moving forward with you and to help ease them into making bigger commitments down the line.

In this episode, we talk about…

• The psychology behind using micro-commitments to build loyalty.
• Why you want to start on a smaller scale with potential clients to allow them to test you out while you prove your worth to them.
• How micro-commitments also work to help you pre-qualify people so that you're not wasting your time.
• How the concept of "foot in the door" refers to a slightly bigger commitment, which is the next step after micro-commitments.

Links to resources:

Contractor Sales Academy

To learn more, join the Facebook Group Common Sense Contracting and check out the in-depth Facebook live webinars on this topic.

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