You might be scratching your head over today’s episode title. After all, what do Pinterest and email subscribers have to do with each other? Well, listen in as Kate Doster and I discuss how to turn Pinterest visitors into raving fans on your email list!

Kate has been a guest on the Simple Pin podcast before. You may remember her from episode 162, when she taught us how to take our Pinterest visitors on a journey from Pinterest to Paypal in 3 minutes flat. The thing about Kate is that she has some amazing tips for getting into the mind of your customer.

This is SO important because you have to be in the right frame of mind – the mind of your audience and customer – before you start creating products. Even the lead magnets you create to attract email subscribers must be developed only after getting into the mindset of the people you aim to serve.

Related: Is Product Creation the Next Step in Your Business?

The reason I asked Kate to come on the podcast and talk about email marketing is that we are spending the month of October in  Simple Pin Collective, digging deep into email marketing. We are getting into the nitty-gritty of how to get people from Pinterest to your website and then onto your email list. 

Have you signed up for The Collective yet?

If not, now is a great time to do so! You can join The Collective at any time and you can also cancel at any time. We know that business budgets can be tricky, so any time you need to take a step back, you are free to do so. 

 

Tips for Attracting Email Subscribers Who are RAVING Fans

 

Hit Send on those Sales Emails

One of the things I’ve been seeing lately is a divide in email marketing. On the one hand, you have folks who seem to have figured it out. They’ve got the system down and they’re killing it at email marketing.

And then you have those people who can’t quite get there. They aren’t sure how to get people on their list, and when they do get somebody on it, they don’t know what to say to them.

The problem is, while you care deeply about what you say to your audience, there are marketers who are completely shameless and who bombard their lists with content. They also bombard readers with their ads on social media.

Related: Is Pinterest Social Media?

And they will sell more products and cultivate larger email lists because of the simple fact that they don’t care what people think.  Unfortunately, because they are in people’s faces all the time, those people will likely end up buying from them if they never see what you have to offer.

Kate helps people focus on how to get comfortable with selling their products (how to talk about selling AND how to stop feeling bad about it). After all, if you can’t hit SEND on a sales email, you’ll never sell anything.

Connect with Potential Customers by Addressing “Yeah buts”

Kate got into email copywriting because of her deep and abiding love for getting to know and working with people. She chose to create email content, landing pages, and lead magnets because of the opportunity in those areas to let her personality shine through.

She explains that when it’s time to create a new lead magnet, you need to think through what you want to help your audience overcome, achieve, or do. This can literally be anything. And once you nailed down your topic, you start addressing the “yeah buts” (aka objections).

For example, let’s say you are a