Question: do you tend to be an early adopter of Pinterest’s new features — jumping on the bandwagon as soon as they roll out? Or do you tend to step back and let others be the guinea pigs?

Over the years, we’ve seen Pinterest roll out a ton of new features. Some that come to mind include:

* video pins

* hashtags

* communities

* carousel pins

and most recently, story pins. Some of these new Pinterest features are so fantastic, we include them in our regular content strategy. Other features miss the mark and disappear into the sunset.

Today, we’ll make the case that early adoption of Pinterest’s new features might just pay off BIG.

Beth, from Entertaining with Beth, is on the podcast today. In this episode, she makes the case that Pinterest marketing is like Vegas in that the house always wins. She believes you have to understand the game and learn how to play it smart to win.

This year, Beth decided to start playing the game when it came to creating story pins, and how that decision has resulted in getting millions of pin impressions and a 241% increase in traffic to her site.

Before we dive into Beth’s story…

Did you know that here at SPM, we have a lot of free resources for you? We have our:

* Start Guide

* Promoted Pin Guide

* Image Guide

* the famous SPM Pinterest Planner. 

These free guides are designed to serve you, no matter where you find yourself in your Pinterest marketing. Make sure you check them out. 

The Benefits of Becoming an Early Adopter of Pinterest’s New Features: A Case Study

 

Beth is primarily a video creator. She launched her Youtube channel in 2012, creating recipe content that teaches her audience how to make quick and easy meals, as well as recipes that are great for entertaining. 

She never had a blog as part of her business until she went to some blogging conferences and realized the opportunities she was missing out on. She launched her blog three years ago, and she’s been using Pinterest market during the course of that time.

Beth was a guest on the SPM podcast back in episode 29, where we talked about Youtube Traffic and Pinterest, and how to make video work on Pinterest (when it was a new feature).

Participating in Pinterest Story Pins Beta PRogram

After a recent kitchen remodel that took months, I decided I wanted to bake something from scratch. When I opened up Pinterest, one of Beth’s story pins appeared right at the top of my feed.

I emailed Beth about her story pins because I could tell she had put a lot of effort into this new Pinterest feature.

Here’s what she said:

These platforms are like Vegas in that the house always wins. So you just have to get smart playing the game that they want you to play in a way that benefits the you (the content creator) too. — Beth