In this episode, I share my 5 jewelry marketing predictions for 2023. What should you be anticipating in the new year? How can you shift and adjust your marketing strategy to accommodate consumer expectations and the overall industry landscape? This is a must-listen if you'd like 2023 to be the best year ever in your jewelry business.

I'll be covering:

• A recap of my predictions for 2022 - how did they pan out?
• 5 jewelry marketing predictions for 2023
• What you can do to prepare

There's also a free ebook download to complement this episode. You can visit joyjoya.com/2023 to get your copy.

Sparkle Award:

Awe Inspired - https://www.jckonline.com/editorial-article/jewelers-giving-tuesday/

News Articles:

Why Own a Diamond Ring When You Can Rent One?

https://wwd.com/accessories-news/jewelry/top-jewelry-rental-platforms-opportunities-setbacks-1235415718/

Taking the Temperature of a Growing Jewelry Market

https://wwd.com/accessories-news/jewelry/independent-retailers-temperature-growing-jewelry-market-1235417921/

Competition in the Jewellery Market Is Heating Up | BoF

https://www.businessoffashion.com/articles/retail/direct-to-consumer-jewellery-versus-incumbents/

Other links from this episode:

Ebook Download - https://joyjoya.com/2023

2022 Predictions - https://joyjoya.com/jewelry-marketing-trends-2022/

Transcript: https://joyjoya.com/jewelry-marketing-predictions-2023