If your sales tank every January, I want you to hear this:

✨ It’s not because people stop shopping.✨ It’s not the algorithm being mean.✨ It’s (probably) not your product.

It’s your translation.

In today’s episode, I’m kicking off a new series called Fix It Before January and we’re starting with a hard truth most Etsy sellers have never heard which that you’re not just a maker.

You’re a translator.

Your product doesn’t need to change, but your language might. Because if Etsy can’t understand what you’re selling, it’s not going to show your listings to the right buyers. Period.

So instead of panicking when the Q4 rush slows down, let’s get ahead of it. I’ll show you what’s really going wrong with your visibility and how to fix it now, not when it’s too late.

In this episode, we’ll break down:

• The three “translations” every Etsy seller needs to make

• What’s actually happening when views and sales drop

• Why tweaking your products isn’t solving the real problem

• Three visibility leaks to check this week

• What to do instead of launching something new in December

No trendy marketing tactics. No algorithm myths. Just smart, simple fixes that will keep your traffic steady into the new year.

Mentioned on the Episode:

• 1:1 Coaching with Sarah: https://sarahjwaggoner.com/coaching

Your Next Steps:

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

• Follow me on Instagram: https://www.instagram.com/sarahjwaggoner