In this episode Shaan (@ShaanVP) and Sam (@theSamParr) debate the merits of owning and operating a direct-to-consumer e-commerce business. Shaan breaks down some of the basic ins-and-outs you should look for with ad spends and purchase multipliers. They also discuss the state of economy and whether or not we are in a bubble (or rather, many bubbles), a new NFT project called Loot, the recent raises of Whoop and Allbirds, and Sam's friends Bitcoin gamble.

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* The Everything Bubble: https://blog.ftx.com/blog/the-everything-bubble/

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Show notes:

* (2:06) Back to school

* (2:39) A psychedelic story

* (10:23) The story that lead to a breathwork app

* (17:40) An event better than SoulCycle

* (19:32) The ranch retreat for deeper connections

* (26:32) The 2018 Bitcoin gamble

* (32:06) The Everything Bubble

* (40:35) Loot - 10 words of gibberish

* (42:40) Thoughts on Whoop's recent round & Allbirds S-1

* (47:58) Why DTC companies are awesome

* (56:31) Shaan's award show