February 10, 2025

#218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio

58 minutes

You work hard to drive traffic to your landing pages – they’re the backbone of lead generation and conversion.

In this session from our Ultimate Roast of B2B Websites, Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio and expert copywriter, sit down to discuss how to nail your B2B landing pages. The panel breaks down real B2B landing pages, highlighting common mistakes, best practices, and live optimizations that can increase conversions and improve user experience.

Danielle, Gabi, Tas, and Will cover:

Why clarity, user intent, and strong CTAs are crucial for high-converting landing pages.
The biggest design and messaging mistakes B2B marketers make.
How to structure a landing page that captures attention and drives action.

Timestamps

(00:00) - - Introduction to Tas, Gabi, and Will

(03:13) - - What makes a landing page high-converting?

(05:01) - - The difference between landing pages, homepages, and blog posts

(06:44) - - Why user intent matters in landing page optimization

(08:21) - - Why you need clear headlines and strong CTAs

(10:48) - - Common mistakes that kill landing page conversions

(13:15) - - Why mobile optimization is critical for discovery and first impressions

(15:45) - - The role of trust elements: testimonials, reviews, and credibility badges

(18:20) - - Live landing page roast: VC3

(31:11) - - Live landing page roast: Mira

(47:18) - - Live landing page roast: Metal 3D Printing Forming Page

(49:32) - - Why B2B landing pages must prioritize clarity over creativity

(52:24) - - How accessibility and contrast impact user engagement

(54:35) - - Final takeaways on what makes a great B2B landing page

Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

Frustrated by clunky email builders? You need Knak.
Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

...more

View all episodes

By Exit Five

4.7

4343 ratings