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Every time you see Login with Facebook or Pay with Paypal on an app, you're seeing a tech tool called an API.
This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically.
Listen to this episode to learn what APIs are and how smart business strategists use them.
This is a re-run of episode 37 of this podcast.
Timestamps
00:00 Introduction and Podcast Review
04:19 APIs: The Interwoven Web of Software
08:38 Connecting Products and Services
09:36 Leveraging Code Snippets
12:02 The Importance of APIs
For the transcript, go to: https://www.techfornontechies.co/blog/why-uber-uses-google-maps-introduction-to-api
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
By Sophia Matveeva5
2323 ratings
Every time you see Login with Facebook or Pay with Paypal on an app, you're seeing a tech tool called an API.
This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically.
Listen to this episode to learn what APIs are and how smart business strategists use them.
This is a re-run of episode 37 of this podcast.
Timestamps
00:00 Introduction and Podcast Review
04:19 APIs: The Interwoven Web of Software
08:38 Connecting Products and Services
09:36 Leveraging Code Snippets
12:02 The Importance of APIs
For the transcript, go to: https://www.techfornontechies.co/blog/why-uber-uses-google-maps-introduction-to-api
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

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