Welcome back! If you missed last week’s episode in the series (“Fix It Before January”), go listen first! It sets the stage for today’s episode.

Today we dig deeper into a subtle but powerful issue that sneaks up on many sellers: invisible keywords. You might have done everything “right” with great products, solid photos, and well‑written listings, but still see your traffic fading. That’s because your keywords are slowly losing relevance. This episode will help you spot it and fix it before January hits.

What you’ll learn:

• Why keywords don’t always stay “good forever”

• How to identify listings that are silently losing visibility

• The three data signals you must check in your stats

• What to change, how little you need to change, and how to keep your momentum going

• Why this work matters now while you still have traffic coming in
  

Resources mentioned:

• Apply for 1:1 coaching: https://sarahjwaggoner.com/coaching

• Part 1 of series: “Fix It Before January” episode - https://open.spotify.com/episode/7bp5cHdOHCsxB4HZrl4728?si=AajLVTxaQg6Pc0vc0uU46g
  

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/coaching

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner