Millennial and Gen Z parents are engaged in what feels like an academic arms race — treating their children's education like a life or death strategic operation — and for good reason.

On average, these parents will spend a quarter of a million dollars on their child’s education, not to mention the emotional energy and strategic planning they dedicate.

The enrollment pressure compounds as families look for the perfect school and center owners and directors seek to convince them theirs is the right choice. 

Let’s simplify this picture a bit. What if we said all Millennial and Gen Z parents fall into one of three categories?

Today’s episode explores Millennial and Gen Z parent archetypes:

1. Value Seekers
2. Community Seekers
3. Mission-aligned Families

Think about your parent roster, we can guarantee all your families fit into one of these archetypes. 

Inside our new Enrollment Engine Program, we teach you how to identify your dominant parent avatars; craft messaging that feels like connection, not a sales pitch; and build trust through radical authenticity and accountability.

Ready to transform your enrollment? RESERVE YOUR SPOT NOW! https://schoolsofexcellence.com/enrollment-advantage/

Mentioned in this episode:

The 6 Money Leaks in Schools™

Turn Financial Blind Spots into Immediate Profit. Find Your Hidden Profits with The 6 Money Leaks in Schools™

Click here to learn more about Money Leaks

The 6 Money Leaks in Schools™

Turn Financial Blind Spots into Immediate Profit. Find Your Hidden Profits with The 6 Money Leaks in Schools™

Click here to learn more about Money Leaks