Ready for my 2020 Pinterest marketing recap?

2020 has been a year. I don’t think it’s an exaggeration to say that we have all been caught off-guard again and again this year. 

And Pinterest is no exception; the platform has gone through many changes in 2020. So, today, as we close out this crazy year, I wanted to talk through what we saw as Pinterest marketers this past year, including the new features that were introduced and what we’ve learned. 

But first, I want to let you know about a gift we have for you!

For the past several years, we have offered a free Pinterest marketing planner for our people. But this year, we wanted to provide you with a way to make the most out of your Pinterest marketing using keywords.

So, we created the Pinterest Keyword Planning Guide. This 18-page guide will give you hundreds of suggested keywords, along with seasonal keywords and the keywords you need for your niche. 

Of course, our planner isn’t going away! So if you’ve never used it, it’s still a great tool to get you started with your Pinterest marketing. Grab your planner as well when you download your Keyword Guide!

2020 Pinterest Marketing Recap

 

Explosive Growth

We haven’t experienced a pandemic in this country in 100 years, so we have all had to make many adjustments in our lives. Likewise, online businesses have dealt with the pandemic, for good and for bad.

Over the past many months, Pinterest has experienced record numbers of users on their platform. In March, they saw more searches in a single weekend, globally, than ever before in their history. 

Pinterest brought in $443 million in revenue in 2020, $60 million more than their projected revenue. And in October, monthly users jumped to over 440 million. This growth was a direct result of COVID-19, increased global adoption, a huge surge in paid ads, and users looking for IOS home screen personalization ideas. 

It’s safe to say that 2020 was an amazing year for Pinterest. Let’s talk about these changes in detail and how they affected us. 

Pinterest Changes and New Features in 2020

Trends– Not only did Pinterest start to provide trending search terms for the United States, but they also provided that information for the UK and Canada. This was super beneficial and incredibly helpful for Pinterest marketers.

Verified Merchant Program– Pinterest launched their Shopify app which coincided with their new Verified Merchant Program. Prior to this launch, uploading catalog merchandise was a royal pain for shop owners. This app was a game-changer for them. 

Video Pins– Views on video pins increased three times over the previous year. We heard over and over from our clients that they were experiencing gains in their pin views and clicks. 

Monthly Breakdown of Changes

March and April were great months for shop owners on Pinterest, as Pinterest made it even easier for their users to find more places to shop. And shop owners experienced a boost with the Verified Merchant Program.

In May, Pinterest launched the Organize feature that includes project due dates and notes. I’ll be honest. I tried it one time for a specific project but I haven’t even thought about this feature since then.