We’re deep into December, and while you’re probably still shipping orders and checking your stats, this is actually the perfect time to look back at the listings that didn’t do well this year.

I know it’s not the most glamorous part of running a shop. But reflecting on your low performers might be one of the smartest things you do before 2026 kicks off.

Because those listings are handing you data, direction, and a chance to refine your product line so you’re not dragging dead weight into the new year.

In this episode, I’ll walk you through a three-step process to review your underperformers with intention so you can decide what’s worth fixing, what might need a tweak, and what it’s finally time to let go of.

Here’s what you’ll learn:

• Why low-performing listings aren’t failures (and what they are instead)

• What to look for in your Shop Stats before jumping to conclusions

• How to figure out if a listing still deserves a place in your shop

• 3 clear options: refine, repurpose, or retire

• Why retiring a listing might actually help your overall visibility
  

Mentioned in this episode:

• 1:1 Coaching: https://sarahjwaggoner.com/coaching
  

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner