If you’re wrapping up the year and feeling unsure what actually worked (or didn’t) in your shop, this episode is for you.

Today, we’re doing your Etsy Data Debrief. A simple, non-overwhelming look back at 2025 so you can walk into 2026 with strategy.

This is one of my favorite December rituals, and it’s something most Etsy sellers skip. But when you take just 30 minutes to review your traffic, top listings, and low performers, you can stop guessing and start making decisions that actually move your shop forward.

In this episode, I’ll guide you through:

• Where your traffic really came from in 2025 and what to do with that info

• How to identify the real best-sellers in your shop (not just the ones you like most)

• Why “almost” listings are your biggest source of low-hanging growth

• And how to pull 3 key takeaways to shape your 2026 product and visibility strategy

If you're not a numbers person, that’s ok! This is about making smarter decisions with the data your shop is already giving you.

What you’ll learn:

• How to find patterns in your Etsy traffic that highlight what’s actually working

• Why your top listings often share subtle traits you can double down on

• How to spot conversion problems hiding in plain sight

• What to do with listings that fell off (and how to prevent that in 2026)

• A simple framework for turning your 2025 stats into next year’s strategy

Mentioned in this episode:

• DM Sarah on Instagram: https://www.instagram.com/sarahjwaggoner

• 1:1 Coaching Application: https://sarahjwaggoner.com/coaching

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

• Follow me on Instagram: https://www.instagram.com/sarahjwaggoner