The Handmade Shop

224. Simplify Your Strategy, Grow Faster


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If your Etsy strategy feels chaotic, it’s because you’re doing too much, too fast, in too many directions.

And when everything feels like a scramble, your visibility takes the hit.

In this episode, we’re digging into why so many sellers feel stuck in Etsy strategy chaos and how to fix it with simplicity that actually gets you seen and gets you sales.

We’ll talk about the real reason your strategy feels like a mess (spoiler: it’s not because you’re lazy), how Etsy’s algorithm actually works when it comes to relevance, and what a simple, high-impact strategy really looks like in your shop.

If you’ve been bouncing between niches, keywords, and tactics and feel like nothing’s working, this one’s for you.

Here’s what you’ll learn:

  • Why Etsy can’t rank your listings if you keep changing strategies

  • How chasing every new tip online kills your consistency

  • What Etsy actually needs from you to build relevance

  • What a simplified strategy looks like (even if you sell multiple products)

  • How momentum and confidence come from staying in one direction

🎯 Want the full visibility framework? Watch the free masterclass here: https://sarahjwaggoner.com/freeclass

Your Next Steps:

  • Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

  • Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

  • Follow me on Threads: https://www.threads.com/@sarahjwaggoner

  • Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

  • Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner


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The Handmade ShopBy The Heartland Creative

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