A few months ago, I produced my first business-to-consumer (B2C) virtual summit. Until that point I had hosted 9 events for business owners and often heard people in my audience running B2C businesses viewing their audience as a limitation. I was interested to see how it went and what the differences really were! In this episode, I'll share what I expected going in, what the reality was, why I think having a B2C business gives you an advantage, rather than a limitation, what surprised us most about a B2C summit, and what all of you B2C summit hosts can take away from what we learned. For show notes, head to https://summithosthangout.com/226