On this episode of DTC Pod, Gretchen joins Blaine to talk about wholesale as a massive competitive edge as a go-to-market strategy for consumer products. They talk about starting paddywax, scaling a business over a career, leveraging wholesale early on, merchandising strategy, selling into big retailers, the inspiration for Ink & Alloy, business building as a 2nd time founder, and much more.

This episode is brought to you by OpenStore:
 

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.
 

Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok

Gretchen Hollingsworth - CEO & Funder of INK + ALLOY 
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel