Today, I'm joined by Jeff Byers, CEO of Momentous.

Raising the bar on quality, Momentous makes science-backed supplements for high-performers. Trusted by the US military and pro sports teams, its products are transparently sourced, third-party tested, and NSF-certified.

In this episode, we talk about fixing the flawed supplement industry. We also cover:

• Prioritizing product quality over variety • Rebuilding culture after an acquisition • Consolidation within the industry

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Momentous' Website: https://www.livemomentous.com/ Momentous' YT: https://www.youtube.com/@live.momentous Momentous' LinkedIn: https://www.linkedin.com/company/livemomentous/ Jeff's LinkedIn: https://www.linkedin.com/in/jeff-byers-06726331/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:27) Jeff's background (03:17) Amp Human's journey and acquisition of Momentous (08:28) Challenges of merging two companies (12:38) Exploring acquisitions and financing challenges (15:45) Equity deal and investor alignment (19:24) Rebuilding company culture post-acquisition (23:15) Momentous' mission to democratize high performance (26:30) How to build successful partnerships (32:24) Aligning partnership incentives (37:31) Redefining the supplement space (38:55) Momentous' product portfolio strategy (41:52) Avoiding distractions by creating strategic partnerships (43:25) Providing quality and transparency in the supplement industry (46:00) Conclusion