While perfume for dogs continues to miss, one pet grooming category — the shampoo and coat conditioner — remained woefully underconsidered. Enter Biche, a luxury pet grooming line launched by friend of the pod, Alexandra Pauly. The former High Snobiety beauty editor, fragrance enthusiast, and dog mom set out to create a line of pet shampoo and coat conditioning oil that would make bathtime a more sensorial ritual — and now it's here! We chat with Pauly on this episode about how to create a different kind of fragrance and personal care brand, how shampoo for dogs is different than shampoo for humans, and creating a signature scent with pod favorite Carlos Huber.

[What we smell like today: Andrea Maack Muse, J Scent On A Cloud]

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