In this episode of How’d She Do That?, we sit down with Shannon and Meredith, the childhood friends and founders of Midspring, a brand redefining golf and performance wear for the modern woman. Drawing inspiration from their Connecticut upbringing, they’ve created a collection that blends fashion, function, and femininity, ensuring women feel confident both on and off the course.

Shannon and Meredith share how they turned their love for style and sport into a thriving business, the challenges of launching a brand in the competitive athleticwear industry, and what it takes to merge classic elegance with high-performance fabrics. From their early inspirations to the creation of ‘Birdies in Blue’ and ‘Under Par in Pink’, they reveal the thought process behind their collections and how they stay true to their vision while evolving with the industry.

If you’ve ever dreamed of starting your own brand or wondered what it takes to blend style, sport, and entrepreneurship, this episode is for you!

✨ How childhood friends turned their shared vision into a business

✨ The inspiration behind Midspring and its signature collections

✨ What it takes to bridge the gap between fashion and function in golf attire

✨ The challenges and wins of launching a brand in the sportswear industry

✨ Advice for aspiring entrepreneurs looking to break into fashion