On this week's ep, we have Bryan Edwards, co-founder & CEO of Snif, one of the first brands to kick off the DTC fragrance-buying format. With clever and experimental scent releases that have always injected a bit of cheeky humor into fragrance, they're stretching in polar directions in a way that most brands would dare to endeavor — one way that engages with nostalgia-driven fun with pancake, milk and breakfast cereal, gasoline, and croissant scents; and another way that caters more plainly to fragrance's slightly more underserved audience (straight guys who wash their face with soap but are thinking of getting face soap... and now fragrance).

[What we smell like today: Le Labo Violette 30, Snif 2%]

🌐 Find more info, episodes, and merch at Smellyalater.live
☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater, and we may respond on a future episode.
📱 Follow us on Instagram @smellyalater.mp3
💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)