Lessons from this episode:

• These lessons are based on Walter Isaacson's biography of Steve Jobs.
• "The reason Apple can create products like the iPad is that we've always tried to be at the intersection of technology and liberal arts" - said Steve Jobs
• Knowing how to commercialise innovation is as important as inventing something new.
• At Apple, design came first. This is contrary to most tech companies, where engineering dominates.
• A company is an invention as much as a product. Steve Jobs said that Apple was his greatest invention.

In November the TFNT book club will cover The Design of Everyday Things by Don Norman.

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