Bestie, if the thought of cold calling and memorizing scripts makes you cringe, you are NOT alone! Today, I’m chatting with Tara, a former wedding industry pro turned successful real estate agent, who quickly realized that being the face of the brand was necessary for the business she wanted to build. Instead of forcing herself into a mold that didn’t fit, she found a creative way to generate leads—by becoming a tourist in her own city! 🤯 Now, she teaches other agents how to build a business in a way that actually feels good. Plus, she’s hosting the Women in Real Estate Summit next week, featuring 38 powerhouse speakers (including yours truly), on-demand training, and all the gems you need to level up.

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