Real Estate Bestie

Real estate has made me a lot of money, but one of the unexpected blessings? It taught me how to communicate better with my husband. 😂

And the same communication skills that have helped my marriage can help you convert more buyers and sellers.

Because here's what I've learned: It's not always WHAT you're saying. Sometimes it's HOW you're saying it.

Your clients don't all communicate, process information, or make decisions the same way. The more you understand different personality and communication styles, the better you'll become at adapting your conversations instead of expecting everyone to communicate like you do.

We're talking about communicating with direct clients, analytical clients, adjusting your approach, and why practicing real estate conversations through role play can make such a huge difference.

And if you want to actually PRACTICE this with me, I'm hosting a 3-Day Role Play Challenge!

October 7–9
Buyer conversations. Seller conversations. Sphere conversations. Real practice to help you become more confident and convert more clients.

Join us here:
https://rosemarylewis.com/challenge 

✨ Join the Bestie community:
https://rosemarylewis.com/list 

✨ Six Figure Bestie:
https://rosemarylewis.com/sixfigurebestie

▶️You're Talking to Clients the Wrong Way (Here's Why): https://www.youtube.com/watch?v=PRYCuzbnMV4 

▶️ Staying Top of Mind with the FORD Script: https://www.youtube.com/watch?v=z2ufBm9zS1w 

Join the Six Figure Bestie, the community for women in real estate who are ready to build a six-figure business with Christ at the center. Sign up at sixfigurebestie.com!

What does it actually take to build a real estate business that lasts?

I'm sitting down with my real estate bestie Karen Cooper, founder of Empowering Women in Real Estate, to talk about what she's learned over 24 years in this business.

We're talking about the one thing she consistently sees holding real estate agents back, why prospecting doesn't have to mean cold calling, and the simple weekly activities she's repeated for DECADES to continue generating referrals and business.

But we also get into a conversation I think more experienced agents need to hear: What happens when the business you've built no longer fits the life you want?

Karen stepped out of personal production seven years ago, but she never stopped nurturing the relationships and business she spent years building. She shares how she made that transition, what she would do differently, and why leaving production doesn't have to mean walking away from everything you've built.

Whether you're trying to get your real estate business off the ground or you're wondering what your next season could look like, this conversation is such a good reminder that there isn't only one way to build a successful real estate business.

CONNECT WITH KAREN:
Instagram: https://instagram.com/karen.w.cooper
Website: https://empoweringwomeninrealestate.com/ 

EMPOWERING WOMEN IN REAL ESTATE CONFERENCE:
September 29–30 | Herndon, Virginia
https://empoweringwomeninrealestate.com/conference-2026/ 

✨ Join the Bestie community:
https://rosemarylewis.com/list 

✨ Six Figure Bestie:
https://rosemarylewis.com/sixfigurebestie 

✨ Accelerator Coaching:
https://rosemarylewis.com/coach

Join the Six Figure Bestie, the community for women in real estate who are ready to build a six-figure business with Christ at the center. Sign up at sixfigurebestie.com!

A brand-new real estate agent asked to host open houses in our local brokerage group. I had an $800K listing coming up, loved her initiative, and offered her the opportunity.

Then she told me her fee was $40.

And listen... I know some of y'all are going to disagree with me on this one. 😂

But this episode isn't really about $40. It's about the difference between thinking like an employee and thinking like the CEO of your real estate business.

There is a cost to doing business. Sometimes that cost is money. Sometimes it's time, energy, training, or simply being willing to put yourself in the right rooms before you know exactly how the opportunity will pay off.

We're talking about open houses, investing in your real estate business, recognizing the bigger opportunity, and why constantly nickel-and-diming your way through this career could be costing you a whole lot more than you're saving.

If you want to build a successful real estate business, you've got to start thinking like a business owner.

MENTIONED IN THIS EPISODE:

▶️ The Open House that Earned me Over $42K: https://youtu.be/xDLRhPbhIU8 

▶️ 12 Things Real Estate Agents Should Actually Spend Money On: https://youtu.be/MIfQ3u-rQYA 

✨ Join the Bestie community: https://rosemarylewis.com/list 

✨ Join Six Figure Bestie: https://rosemarylewis.com/sixfigurebestie 

Join the Six Figure Bestie, the community for women in real estate who are ready to build a six-figure business with Christ at the center. Sign up at sixfigurebestie.com!

Not every real estate client is a client you should take.

I learned this lesson the hard way after ignoring my gut, taking a client I knew wasn't a good fit, and ending up in one of the most stressful transactions of my career.

In this episode, I'm breaking down four situations where referring the business out may actually be the better move for you AND your client.

We're talking about clients outside your service area, deals outside your area of expertise, dual agency situations, and the clients where you can tell from the beginning that there's a major mismatch in personality, values, or expectations.

Because one of the lessons I've learned after more than a decade in real estate is simple: all money ain't good money.

Sometimes the smartest business decision you can make is to say no, protect your time and reputation, connect that client with the right agent, and collect a referral fee instead.

If you've ever ignored the red flags because you needed the commission, this episode is for you.

✨ Join the Bestie community:
rosemarylewis.com/list

✨ Join Six Figure Bestie:
rosemarylewis.com/sixfigurebestie

✨ Accelerator Coaching:
rosemarylewis.com/coach

Join the Six Figure Bestie, the community for women in real estate who are ready to build a six-figure business with Christ at the center. Sign up at sixfigurebestie.com!

Real estate lead generation does not have to be complicated.

I recently signed a new listing AND picked up the buyer side from someone I met just a few weeks earlier... playing mahjong. 😂

But this episode isn't really about mahjong. It's about recognizing how many opportunities you already have to meet people, build relationships, and grow your real estate business without forcing awkward or salesy conversations.

I'm breaking down exactly how this new connection became a client and the simple things you can put on repeat: get around more people, start conversations, exchange information, stay connected on social media, talk about what you do, and look for ways to provide value.

If you've been overthinking real estate lead generation or wondering where your next client is going to come from, this one is for you.

Your next client might be a lot closer than you think.

✨ Join the Bestie community:
https://www.rosemarylewis.com/list

✨ Six Figure Bestie:
https://www.rosemarylewis.com/sixfigurebestie

✨ Accelerator Coaching:
https://www.rosemarylewis.com/coach

Join the Six Figure Bestie, the community for women in real estate who are ready to build a six-figure business with Christ at the center. Sign up at sixfigurebestie.com!

What if the decisions you're making today aren't just impacting you, but your children, your family, and generations you may never meet?

In Acts 16, we're introduced to Lydia, a successful businesswoman whose encounter with God didn't stop with her. Scripture tells us that after Lydia was baptized, her household was baptized too.

That small detail has completely changed the way I've been thinking about legacy.

In this episode, we're talking about what we're modeling through our faith, relationships, physical habits, and businesses. Because whether we realize it or not, the people coming behind us are watching how we handle hard things, how we treat people, how we care for ourselves, how we pursue God, and whether we're willing to take risks and finish what we start.

I also share some personal examples of how I've seen this play out in my own family, including choices my parents made decades ago that are still impacting my family today.

Your business can make money. But your life has the opportunity to make an impact that lasts far beyond you.

What are you modeling for the generation coming behind you?

📖 Scripture: Acts 16:11-15

✨ Join the Bestie community:
https://www.rosemarylewis.com/list

✨ Join Six Figure Bestie:
https://www.rosemarylewis.com/sixfigurebestie

✨ Learn more about Accelerator Coaching:
https://www.rosemarylewis.com/coach

Join the Six Figure Bestie, the community for women in real estate who are ready to build a six-figure business with Christ at the center. Sign up at sixfigurebestie.com!

Trying to build a real estate business while working a full-time job?

In this video, I'm sharing the exact weekly schedule I recommend for dual-career agents who want to build momentum without burning themselves out.

You'll learn:

• What to do during lunch breaks
 • How to use your evenings strategically
 • Where to focus your limited time
 • The biggest mistake dual-career agents make
 • How to remove overwhelm and create a realistic plan

If you're a teacher, nurse, corporate professional, entrepreneur, or anyone building a real estate business while working another job, this video is for you.

👇 Ready for coaching, accountability, support, and weekly training?

Join Six Figure Bestie:
 www.rosemarylewis.com/sixfigurebestie

If this video helped you, make sure to like, subscribe, and share it with another dual-career agent.

Join the Six Figure Bestie, the community for women in real estate who are ready to build a six-figure business with Christ at the center. Sign up at sixfigurebestie.com!

Being a real estate agent is NOT cheap. Between technology, marketing, brokerage fees, coaching, conferences, photography, lead generation and everything else we're told we "need," it's easy to spend those commission checks just as quickly as they come in.

But what's actually worth the money?

In this episode, I'm sharing the real estate investments I'm standing 10 toes down on. These are the tools, resources and experiences that have actually helped me build my business, serve my clients better, save time, and continue growing as a real estate agent.

We're talking about everything from owning your CRM and investing in professional photography to coaching, conferences, transaction coordinators, client events, content creation tools and a few things you might not expect.

And no, I'm not telling you to run out and buy everything on this list today. The goal is to start thinking like a business owner. As those commission checks come in, where can you intentionally reinvest some of that money into things that will help you grow?

Because there's plenty of stuff you could spend money on in real estate. I want to help you figure out what's actually worth it.

LINKS MENTIONED IN THIS EPISODE

The Print House - Frisco, TX

The Suite by The Real Estate Edit

What to Wear as a Realtor

Shop my Amazon Favorites

Join me at ΓEA⅃  Broker

Hosanna Revival Bible

✨ Join Six Figure Bestie

✨ Join the Bestie community

Join the Six Figure Bestie, the community for women in real estate who are ready to build a six-figure business with Christ at the center. Sign up at sixfigurebestie.com!

Back-to-school season isn't just for the kids. It's one of the best times of the year to reset your routines, reconnect with your community, and build momentum for the fall real estate market.

In this episode, I'm sharing three simple strategies every real estate agent should be implementing right now to strengthen their pipeline before the busy fall season.

We'll talk about how to create more structure in your business through time blocking, show up intentionally on social media with content your community actually cares about, and use everyday back-to-school events as opportunities to build real relationships through face-to-face conversations.

The best part? None of these ideas require a big budget or complicated marketing plan. They're practical, repeatable, and designed to help you become the go-to real estate resource in your community.

If you're ready to finish the year strong, this episode will help you get back to business with purpose. These strategies focus on time blocking, community-centered social media, and intentional conversations to build a stronger real estate pipeline heading into the fall market.

✨ Join the Bestie community (email list):
https://www.rosemarylewis.com/list

✨ Six Figure Bestie Membership (weekly coaching for agents building to $100K+):
https://www.rosemarylewis.com/sixfigurebestie

✨ Accelerator Coaching (high-level coaching + accountability):
https://www.rosemarylewis.com/coach

Join the Six Figure Bestie, the community for women in real estate who are ready to build a six-figure business with Christ at the center. Sign up at sixfigurebestie.com!

Wondering how to get your first real estate client?

In this video, I'm sharing exactly what I would do if I were starting my real estate business from scratch today.

If you're a new realtor, dual-career agent, or second-career professional trying to build momentum, this video will help you focus on the activities that actually lead to clients.

In this video you'll learn:

• How to get your first client
• Why conversations matter more than content
• The biggest mistake new agents make
• How to stay top of mind without being salesy

👇 Ready for coaching, accountability, support, and weekly training?

Join Six Figure Bestie:
www.rosemarylewis.com/sixfigurebestie

Join the Six Figure Bestie, the community for women in real estate who are ready to build a six-figure business with Christ at the center. Sign up at sixfigurebestie.com!