When it comes to marketing on Pinterest, one of the biggest challenges is knowing how to get your content in front of the right people, no matter where they live. As Pinterest continues to expand, many businesses are asking how they can best reach their Pinterest audience, especially if they want that reach to extend beyond the U.S.

All this month, we’ve been exploring what it looks like to market internationally on Pinterest. We’ve already touched on the Netherlands and the UK. In this episode, we turn our focus to our neighbors to the north — Canada. 

Today I’m talking with Alex Kopytov, another member of the Simple Pin Collective. Alex is a native Canadian — born, raised, and currently residing in Montreal, Canada. He is the founder of KingPin Services – a Montreal-based Pinterest marketing advertising agency. 

Alex developed his own Pinterest marketing agency when he realized that the 9-5 career wasn’t for him. Prior to this, Alex worked in a corporate job in the film distribution industry. He also ran an affiliate website marketing pun-based products (an offshoot of his passion for all things Puns).

As we explore marketing differences between the U.S. and Canada today, Alex and I talk a little about how our countries are so closely related to each other and the crossover that exists in how we speak and what we talk about. Our focus, however, is on the differences between U.S. and Canadian audiences.

Specifically, we look at:

* seasonality/holidays/life moments

* currency exchange/cost of goods

* ethnic diversity

* keywords and spellings

* marketing images

* language.

I hope you take away some good tips about when to post certain content, terms to use, and how to target a Canadian audience (both through organic pins and paid advertising through promoted pins).

But first…

All month long inside The Simple Pin Collective, our Pinterest marketing membership community, we are diving deep into what it looks like to find your person internationally. 

We look at some of the hurdles we have to overcome, how we can create the best images, and how to get into the feeds of people we want to target that are not in our home country. 

Our Simple Pin Collective is a month-by-month membership community where you have access to a learning library of over fifty videos, coaches, and mentors that will hold you accountable. With the membership, you also have access to Collective Connections. These are small little Masterminds — groups of people who are really trying to figure out how to incorporate smart Pinterest marketing strategies in their businesses. 

You also get two coaching calls per month – one with me and one with another expert. We have been bringing in some amazing people to really get you the information that you need to market effectively on Pinterest.

I highly encourage you to join the Collective. If you just aren’t sure if now is the time, we are hosting a five-day challenge in April that you will want to get in on. You can find out more by heading to our FREE resources section (located on the main website navigation menu).

In our FREE resources section, you will also find our Keyword Guide, our Pinterest Image Guide, and a lot of additional resources to help you get to know us. You can get a feel for how we teach and how we invest in Pinterest marketing so we can stay ahead of the curve to brin...