The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Tod Rathbone discusses trends related to digital marketing and why it matters including: the evolution of live media, digital ad tracking, AI's impact on marketplaces and media, identity mapping and platform challenges, AI and online safety, challenges of digital information management, and infrastructure vulnerabilities.

Recording Date: 2 Sep 2025

Link to full show notes and resources

Guest Bio:

Tod Rathbone is a seasoned marketing strategist and agency leader with over four decades of experience guiding global brands and creative organizations through transformation and growth. He currently serves as a fractional Chief Strategy Officer for Infinity Marketing Team and Reed Art Department.

Previously, Tod was Global Chief Strategy Officer at WONGDOODY, where he built and scaled the strategic offering that helped transform the agency from a $25M regional shop into a $200M global digital innovation company. He also served on the 4A's Board of Directors, contributing industry leadership at the national level. His earlier leadership roles at Publicis Sapient, Razorfish, and Band Digital spanned brand strategy, digital transformation, and innovation for Fortune 100 clients including Samsung, Nestlé, and Apple.

Known for shaping agencies into engines of growth and cultural relevance, Tod combines deep expertise in brand building, digital innovation, and creative strategy with a proven track record of scaling businesses, inspiring teams, and delivering award-winning client work.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

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