The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Anthony Vinci, author of The Fourth Intelligence Revolution, discusses how the battlefield has shifted from physical territory to the human brain. From China's influence within U.S. education and gaming to the subtle "mind hacking" potential of AI-generated misinformation, Anthony breaks down the strategic landscape of modern information operations. Join us for a deep dive into the risks posed by TikTok, the crisis of masculinity in the digital age, and how we can build individual resilience against an era of total surveillance.

Recording Date: 8 Jan 2026

Resources:

• Cognitive Crucible Podcast Episodes Mentioned
  • #100 Rand Waltzman on the Metaverse and Immersive Virtual Reality
  • #212 Libby Lange on Algorithmic Cognitive Warfare
• The Fourth Intelligence Revolution: The Future of Espionage and the Battle to Save America by Anthony Vinci
• The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff
• Princeton Review

Link to full show notes and resources

Guest Bio: Anthony Vinci is the author of The Fourth Intelligence Revolution: The Future of Espionage and the Battle to Save America (Henry Holt, 2025). He served as the first Chief Technology Officer at the National Geospatial-Intelligence Agency (NGA) where he was one of the first leaders to bring AI into intelligence. Earlier in his career he served in Iraq, Africa, and Asia. After leaving the world of intelligence, Vinci became an executive at a private equity firm and CEO of VICO, an AI company that is bringing the intelligence revolution to the rest of us by democratizing intelligence analysis. He is an Adjunct Senior Fellow at the Center for a New American Security (CNAS) and received his PhD in International Relations from the London School of Economics.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at [email protected].

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

John Boyd is well known to have formally written down very little of his own theories on war and conflict, making researching his concepts challenging and leading many to infer meanings based on their own interpretations—or others'—of what little easily accessible evidence of his thinking remains. In Snowmobiles and Grand Ideals, Ian Brown unpacks Boyd in his own words delivered during his lectures.

Recording Date: 9 Dec 2025

Resources:

• Cognitive Crucible Podcast Episodes Mentioned
  • #146 Sebastian Bae on Gaming
• Snowmobiles and Grand Ideals: John Boyd's Vision for Thriving in Chaos by Ian T. Brown and Frans P. B. Osinga
• A New Conception of War by Ian T. Brown
• YouTube: Steve Jobs Introducing The iPhone At MacWorld 2007
• Destruction and Creation by John Boyd (1976)

Link to full show notes and resources

Guest Bio: Ian Brown is a retired Marine Corps CH-53E Super Stallion helicopter pilot with multiple deployments to Iraq, Afghanistan, and the Pacific region. He has written dozens of articles, reviews, and short stories for a variety of defense-related publications, covering topics of military history, military theory, future war, and wargaming. His book A New Conception of War: John Boyd, the U.S. Marines, and Maneuver Warfare (Marine Corps University Press, 2018) was added to the Commandant of the Marine Corps' Professional Reading Program in 2019. He currently works as a wargame analyst for Group W and has designed several wargames independently.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at [email protected].

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Bill Wall discusses Accrete AI's comprehensive AI platform. The conversation explores the necessity for the U.S. to balance military focus with information strategies, diplomacy, and a deeper understanding of the populace to achieve success in modern conflicts.

Recording Date: 9 Dec 2025

Resources:

• Cognitive Crucible Podcast Episodes Mentioned
  • #56 Bob Jones on Governance
• Accrete AI
• Seven Pillars of Wisdom: A Triumph by T.E. Lawrence
• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
• LikeWar: The Weaponization of Social Media by P. W. Singer and Emerson T. Brooking
• Contagious: Why Things Catch On by Jonah Berger

Link to full show notes and resources

Guest Bio:

Bill Wall is the CEO and Co-Founder of Accrete AI Government, an enterprise AI company helping government entities rapidly capture and analyze massive amounts of siloed data, providing analysts with deep insights that enable faster decision-making.

Bill has a unique background, combining elite military service and deep experience in the sales and implementation of innovative solutions that drive business transformation. In the private sector, Bill has built technology teams across various industries. His professional experience includes leadership roles at companies like EMC, Praescient Analytics, Boundless Geospatial, and Flywheel Data, where he focused on IT solutions, big data analytics, and geospatial software.

Before entering the corporate world, Bill retired from the Army as a Special Forces Lieutenant Colonel after twenty-two years in service. During his military career, he founded a computer network operations organization within the Joint Special Operations Command (JSOC) and deployed multiple times to Afghanistan, Iraq, and Yemen where he worked closely with the national intelligence community to transform the way intelligence was developed and shared.

Academically trained in international relations, Bill holds a Bachelor of Science from Georgetown University's School of Foreign Service and a Master of Arts in International Relations and Latin American Studies from the University of Miami. Beyond his professional achievements, he has been married to Francesca for 30 years and is a father to two sons, sharing his home with two dogs and a cat.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at [email protected].

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Dr. Josh "Bugsy" Segal recaps his recent observations from the Ukraine battlefield and concerns for Western governments which don't adapt quickly. Ukraine's rapid development of sophisticated, cost-effective domestic defense technology, including advanced counter-drone systems, is positioning the nation as a key arms supplier of the future. This innovation highlights a critical national security concern for the U.S., as expensive Western weapons have proven ineffective against Russian countermeasures, and the American defense industry is failing to incorporate vital battlefield insights. To maintain its global defense sector dominance, the U.S. must accept its current competitive disadvantage and immediately prioritize collaboration with Ukraine to integrate its effective, relevant technology.

Recording Date: 12 Dec 2025

Resources:

• Cognitive Crucible Podcast Episodes Mentioned
  • #192 Josh "Bugsy" Segal on the American Maginot Line
  • #219 Dr. Josh Segal on Are We Losing the War? Lethality, Deterrence, and Information
• Ukraine offers a roadmap for faster and cheaper battlefield innovation by Josh Segal
• Defense in depth
• Brave 1 Ukrainian Defense Innovation
• Fire Point Weapons Systems

Link to full show notes and resources

Guest Bio:

Josh Segal holds a Ph.D. in Russian Studies from George Washington University and an MA in Russian Studies from Emory University and graduated Summa Cum Laude from Emory. He is a former negotiator on Chemical Weapons Convention and helped establish the OPCW, and other treaties in the 1990s, became active duty Navy Info warfare and intel officer and served 27 years, finishing as Director of the Information Warfare Program and finally at US Special Operations Command.

Current;y, he is a senior advisor to a number of Department of War leaders across Policy and the Services, recently returned from 11 speaking engagements in Europe and North America on Hybrid Warfare.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at [email protected].

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Michael Lissack discusses Anticipatory Agents in Causal Bubbles–a unified theoretical framework that reconciles Quantum Bayesianism (QBism), Robert Rosen's theory of Anticipatory Systems, the causal bubbles interpretation of quantum mechanics, and pragmatic constructivism through Hans Vaihinger's philosophy of 'as if.'

Recording Date: 2 Dec 2025

Research Question: Michael Lissack suggests an interested student or researcher examine how can the continuous process of asking "what gives this symbol, sign, or phrase meaning?" (synecdoche) against the background of the "information abyss" lead to a developed sense of understanding?

Resources:

• Cognitive Crucible Podcast Episodes Mentioned
  • #7 Randy Rosin on Russia and Applied Cybernetics
  • #72 Noah Komnick on Cybernetics and the Age of Complexity
  • #47 Yaneer Bar-Yam on Complex Systems and the War on Ideals
  • #85 Josh Kerbel on Complexity and Anticipatory Intelligence
• Anticipatoryagents.com
• Anticipatory Agents in Causal Bubbles: Reconciling Quantum Bayesianism, Rosen's Anticipatory Systems, and Pragmatic Constructivism by Michael Lissack
• WHAT SCIENTIFIC TERM OR CONCEPT OUGHT TO BE MORE WIDELY KNOWN? Ashby's Law of Requisite Variety by John Naughton
• Destruction and Creation by John Boyd (1976)
• W. R. Ashby, "Requisite variety and its implications for the control of complex systems," Cybernetica, vol. 1, no. 2, pp. 83–99, 1958.

Link to full show notes and resources

Guest Bio: Michael Lissack, the founder and director of the Second Order Science Foundation, has dedicated his academic career to understanding how individuals and organizations can learn and adapt in a rapidly changing world. Lissack's work focuses on the intersection of cognition, communication, and technology, and he has developed innovative approaches to knowledge management, organizational learning, and leadership development. Lissack was the president of American Society for Cybernetics, founder of the Institute for the Study of Coherence and Emergence, and founding editor of the journal Emergence. He has taught at several universities throughout the world, including Erasmus in the Netherlands and Tongji in Shanghai. He holds a D.B.A. in complex systems from Brunel University and Henley Management College.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at [email protected].

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, COL Rob Thelan discusses the US Army's Information Warfare (IWAR) Branch. IWAR aims to integrate the IO (Information Operations) and PSYOP (Psychological Operations) communities into a unified, conventional force branch. Other topics include: U.S. lagging behind adversaries like China and Russia in IO funding and the need to break down "stovepiping" within the U.S. information operations community; the State Department's Global Engagement Center and filling the void with respect to mis/dis-information; and military public affairs evolution.

Recording Date: 19 Nov 2025

Research Question: Rob Thelan suggests an interested student or researcher examine: Where else are we falling behind our adversaries and how do we make up ground – especially with respect to operations in the information environment?

Resources:

• Cognitive Crucible Podcast Episodes Mentioned
  • #106 Mike Taylor on the Global Engagement Center
• Art of War by Sun Tzu
• The Fire of the Dragon: China's New Cold War by Ian Williams

Link to full show notes and resources

Guest Bio:

Colonel Robert M. Thelen is currently the chief of staff of the Department of the Army Strategic Operations Directorate (DAMO SO). Previously, he was the Department of State Senior Military Advisor to the Bureau of Public Diplomacy and Global Public Affairs office of Foreign Information Manipulation and Interference (R/FIMI). Colonel Thelen completed a War College Fellowship at the Near East South Asia Strategic Studies Center at National Defense University. Prior to War College he was assigned to the Joint Staff J39 (Deputy Director for Global Operations DDGO) as Chief Special Activities Division (SAD). He was also assigned to the US Special Operations Command (SOCOM) J39 Information Operations (IO) Division as the Chief of Special Activities. He also served at the US Africa Command (AFRICOM) J39 Information Operations (IO) Division after earning a Master Degree in Public Administration from Harvard University's John F. Kennedy School of Government. He previously served as the G7 Information Operations Officer for the Second Infantry Division, stationed at Camp Red Cloud, Republic of Korea. He was also assigned to Fort Hood's III Armored Corps as a G35 Future Operations IO Planner and deployed to Afghanistan in 2013 where he lead an international team of IO planners for the Future Operations G35 of the ISAF Joint Command (IJC). Before joining III Armored Corps, COL Thelen served with the U.S. Army Forces Command's Operations Division Watch team where he was instrumental in establishing the IO section within the G-3/5/7.

Colonel Thelen has had a long and diverse military career, bringing a plethora of military experience to the Department of State. While still a junior in high school, he enlisted in the Illinois Army National Guard as a photo journalist. Four years later, he attended Officer Candidate School and commissioned as a Second Lieutenant after graduating from Illinois State University with a Bachelor of Science degree in Public Relations. He then relocated to Washington, D.C., where he pursued a career with the federal government while continuing to serve in the Virginia Army National Guard's 29th Infantry Division as the Commander of Headquarters and Headquarters Company, as well as an aide-de-camp to the Commanding General. COL Thelen was transferred to Atlanta, Georgia where he joined the Georgia Army National Guard and the 124th Mobile Public Affairs Detachment. In 1997 he was mobilized, deployed and attached to the 1st Infantry Division 2-2 Infantry in Bosnia-Herzegovina, serving as the Task Force 2-2 Public Affairs Officer. He remained on active duty through the Active Guard and Reserve (AGR) program where he served in Stuttgart, Germany with the European Command J37 NATO Exercise Branch and performed Operations Center duties during the Kosovo Campaign. Following this assignment, he returned to Atlanta and served in the G-3/5/7 Training Division at the U.S. Army Forces Command and the Executive Officer to the 2-star senior Army National Guard Advisor. He was then selected to serve as the Battalion S3, Assistant Professor of Military Science (APMS) at the Georgia Institute of Technology (Georgia Tech) ROTC program, and then as the Coordinator for the Georgia National Guard's State Partnership Program with the Former Soviet Republic of Georgia. During this time he also commanded the 124th Mobile Public Affairs Detachment. After command, he attended Command and General Staff College (CGSC) at Fort Leavenworth, Kansas and was then assigned as the Brigade S3 Plans officer at the 48th Infantry Brigade. COL Thelen was then assessed to active duty as an Information Operations officer and continues to serve.

COL Thelen is married to Alexis (Layton-Moore) and has three children, Jake, Rachel and Robert, Jr. He has owned and operated a real estate investment firm and is an active member of the Harvard Kennedy School Alumni Association.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at [email protected].

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Bob Thibadeau returns to the Cognitive Crucible and discusses the fundamentals of computational cognitive neuroscience and privacy. He asserts that everyone should manage a million identities on an embodied chip, share these identities selectively, and change them frequently.

Recording Date: 29 Sep 2025

Resources:

• Cognitive Crucible Podcast Episodes Mentioned
  • #5 Robert Thibadeau on Lies
• The Internet Court of Truth
• Robotaxies: Blackmail Comes of Age and the Need for Identity MegaChips (YouTube)
• Fiat Lies are Genocide on the Human Race (YouTube)
• Fiat Lies are Genocide on the Human Race (Medium)
• Flashy Crypto Chipped: A Storage OEM View (YouTube)
• Robert Thibadeau's Medium Site
• Frequency-hopping spread spectrum (Wikipedia)
• Heider and Simmel (1944) animation (YouTube)

Link to full show notes and resources

Guest Bio: Professor Bob Thibadeau has been affiliated with Carnegie Mellon University School of Computer Science since 1979. His expertise is in Cognitive Science, AI, and Machine Learning. Prof Thibadeau is one of the founding Directors of the Robotics Institute. And, he is author of the book "How to Get Your Lies Back: The Internet Court of Lies." Watch his recent Liecourt.com or truthcourt.net trials at https://www.truthcourt.net/sponsor/thibadeau. "Fiat Lies are Genocide on the Human Race" is a brief summary of the book available on Medium.com. It is tried for its truthfulness off his TruthCourt.net sponsor page. or directly at https://www.youtube.com/watch?v=qp-Q_Vqm7Eo. His "million identities to protect your privacy," also on Medium.com, is tried for its truthfulness at https://www.youtube.com/watch?v=tyxTdFlmZY8.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at [email protected].

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Lt. Col. Orlandon Howard discusses rethinking strategic communication for U.S. military public affairs, exploring topics such as the PESO model and the balance between informing and influencing. The discussion centers around his recent article: "Communication Strategery: Rethinking Strategic Communication for U.S. Military Public Affairs."

Recording Date: 24 Sep 2025

Research Question: Orlandon Howard suggests an interested student or researcher examine: What cognitive (psychological and sociological) conditions typically exist among host nation populations that are associated with prevalent support for foreign military aims and operations?

Resources:

• "Communication Strategery: Rethinking Strategic Communication for U.S. Military Public Affairs" by Orlandon Howard
• PESO model
• Propaganda: The Formation of Men's Attitudes (1973) by Jacques Ellul

Link to full show notes and resources

Guest Bio: Lt. Col. Orlandon Howard serves as the public affairs officer (or PAO) for the Assistant Secretary of the Army for Manpower & Reserve Affairs and the U.S. Army G-1 at the Pentagon. He has previously worked as a public affairs coach-trainer, public affairs operations officer, Army brigade combat team PAO, marketing operations officer, and as a Fellow with FleishmanHillard, a New York-based public relations and marketing agency.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at [email protected].

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Dr. John Pennell discusses his book and Ph.D. research: Assessing Russia's Actions in Ukraine and Syria, 2014–2022 Implications for the Changing Character of War.

Recording Date: 4 Sep 2025

Research Question: John Pennell suggests an interested student or researcher examine:

• How can we better inform the American public about the information space; focusing on informing the American public about threats from adversaries and discerning fact from fiction.
• How Russian information operations has evolved since 2022; studying the evolving Russian information operations since 2014, including the shift in approach in 2022, as well as the influence of non-state actors like criminal syndicates and drug cartels in the information space.

Resources:

• Cognitive Crucible Podcast Episodes Mentioned
  • #151 Daniel Runde on Chinese Soft Power
  • #230 Randy Rosin on Warfare is Informational; the Case for a New DoD Information Paradigm
• Assessing Russia's Actions in Ukraine and Syria, 2014–2022 Implications for the Changing Character of War By John A. Pennell

Link to full show notes and resources

Guest Bio:

Dr. Pennell is a highly accomplished, retired US senior foreign service officer (Minister-Counselor rank), with 20+ years of executive-level experience leading multidisciplinary, interagency, and joint teams to oversee US cooperation programs across Africa, Eurasia, the Indo-Pacific, Latin America, and the Middle East. He has deep expertise in irregular warfare, strategic competition, public diplomacy, strategic communications, and countering hybrid threats including in high-threat, gray-zone, and/or active combat environments.

He's currently a Senior Diplomacy Fellow with Narrative-Strategies, Senior Strategic Advisor with Pax Strategies LLC, and Senior Practitioner (pro bono) with the US Department of Defense's Irregular Warfare Center (IWC) in the intelligence, operations in the information environment, and emerging tech networks. He's also a subject matter expert reviewer (pro bono) for National Defense University's Joint Forces Quarterly (JFQ) and an International Advisory Board Member of Ukraine Foundation, a Swiss-based organization focused on peace processes and conflict resolution in Ukraine.

In addition to being a lifetime member of the Information Professionals Association (IPA), he's a member of the American Foreign Service Association (AFSA), Baltimore Council on Foreign Affairs (BCFA), Foreign Policy for America (FP4A), Intelligence and National Security Alliance (INSA), and National Security Leaders for America (NSL4A).

He has a PhD in War & Defense Studies from King's College London and Masters degrees from the National War College and American University. His book on Russia's irregular warfare activities in Syria and Ukraine is available from Bloomsbury, Amazon, Waterstones, etc. You can also visit his website.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at [email protected].

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Tod Rathbone discusses trends related to digital marketing and why it matters including: the evolution of live media, digital ad tracking, AI's impact on marketplaces and media, identity mapping and platform challenges, AI and online safety, challenges of digital information management, and infrastructure vulnerabilities.

Recording Date: 2 Sep 2025

Link to full show notes and resources

Guest Bio:

Tod Rathbone is a seasoned marketing strategist and agency leader with over four decades of experience guiding global brands and creative organizations through transformation and growth. He currently serves as a fractional Chief Strategy Officer for Infinity Marketing Team and Reed Art Department.

Previously, Tod was Global Chief Strategy Officer at WONGDOODY, where he built and scaled the strategic offering that helped transform the agency from a $25M regional shop into a $200M global digital innovation company. He also served on the 4A's Board of Directors, contributing industry leadership at the national level. His earlier leadership roles at Publicis Sapient, Razorfish, and Band Digital spanned brand strategy, digital transformation, and innovation for Fortune 100 clients including Samsung, Nestlé, and Apple.

Known for shaping agencies into engines of growth and cultural relevance, Tod combines deep expertise in brand building, digital innovation, and creative strategy with a proven track record of scaling businesses, inspiring teams, and delivering award-winning client work.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at [email protected].

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.