The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Lt. Col. Orlandon Howard discusses rethinking strategic communication for U.S. military public affairs, exploring topics such as the PESO model and the balance between informing and influencing. The discussion centers around his recent article: “Communication Strategery: Rethinking Strategic Communication for U.S. Military Public Affairs.”

Recording Date: 24 Sep 2025

Research Question: Orlandon Howard suggests an interested student or researcher examine: What cognitive (psychological and sociological) conditions typically exist among host nation populations that are associated with prevalent support for foreign military aims and operations?

Resources:

• “Communication Strategery: Rethinking Strategic Communication for U.S. Military Public Affairs” by Orlandon Howard
• PESO model
• Propaganda: The Formation of Men's Attitudes (1973) by Jacques Ellul

Link to full show notes and resources

Guest Bio: Lt. Col. Orlandon Howard serves as the public affairs officer (or PAO) for the Assistant Secretary of the Army for Manpower & Reserve Affairs and the U.S. Army G-1 at the Pentagon. He has previously worked as a public affairs coach-trainer, public affairs operations officer, Army brigade combat team PAO, marketing operations officer, and as a Fellow with FleishmanHillard, a New York-based public relations and marketing agency.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

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