Vedge Your Best welcomes John Oberg, a passionate activist who has mastered the art of using social media for impactful animal advocacy. John shares his journey from growing up with a love for animals, instilled by his mother, to becoming a prominent voice for animal rights online. Michele and John discuss the power of social media to educate and inspire, the importance of taking action against animal cruelty, and how anyone can contribute to animal advocacy regardless of their starting point.

Key Topics:

- John Oberg's Early Influences: John credits his mother for instilling a deep compassion for animals in him from a young age, sharing heartfelt stories of their shared actions, including their unique efforts to protect local deer from hunters.

- Transition to Social Media Advocacy: John’s journey from traditional advocacy methods, like leafleting, to using social media to reach millions with the message of compassion for animals.

- Strategies for Effective Advocacy:  How finding common ground with non-vegans is crucial and how advocacy can be more effective when it emphasizes positive steps and highlights delicious vegan options.

- Handling Online Challenges:  Dealing with negative comments online, viewing them as signs of engagement, and the unexpected benefits they can bring to spreading awareness.

- Encouraging Vegan Exploration: The importance of making plant-based choices accessible and enjoyable, suggesting starting points and strategies, especially when addressing different cultural and gender perspectives on diet.

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