What happens when one of the biggest names in vegan content considers dropping the word “vegan” from their brand?

The Korean Vegan recently shared she’s thinking about rebranding and it raises a bigger question: is “vegan” helping or hurting creators in 2026?  Also VHP talks about his tofu making journey. 

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Bro culture has officially entered the plant-based aisle and it might be killing it. In this episode, we break down why brands like Beyond Eat Just and Impossible are chasing high-protein, gym-focused trends instead of what actually matters: taste, price, and real-world appeal. Are vegan companies targeting the wrong audience? And is that why mainstream adoption is stalling? Let’s get into it.

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At Expo West I expected a plant-forward food show… but what I found instead raised a lot of questions.

In this episode of the Vegan Hacks Podcast, I break down the surprising presence of meat products and even beef tallow at what used to feel like a very vegan-friendly event.

I also sit down with some incredible founders pushing plant-based innovation forward:

• Liz Kang, Founder and Co-CEO of Mamame, creating bold tempeh chips
• Madelyn Hadley, Founder of Madly Hadley, crafting clean-label vegan staples like coconut bacon bits and cashew parmesan
• Jeremy from Steak ’n Shake, who explains the company’s controversial move to cook with beef tallow

It’s a fascinating mix of food innovation, industry reality, and the big question:

Where is the plant-based movement heading next?

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Will Animal Protein Dominate Expo West This Year?

Next week, the natural foods world descends on Natural Products Expo West in Anaheim. The Super Bowl of natural foods 

In past years, it felt like a plant-based paradise — innovated alt-meats launching, vegan innovation exploding down every aisle.

And yes… there will be new important, plant launches. There always are.

But the bigger question this year:

Is animal protein about to dominate the narrative?  A

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In this episode, we dive into the Vegandale festival backlash and rebrand, discuss growing concerns about vegan brands using non-vegan marketing or alienating the community, and tackle the uncomfortable but important conversation about wealth and privilege in vegan culture.

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Jason sits down with social media creator and vegan activist Anita Dollar (IG: @veg.anitadollar) for a relaxed but powerful conversation over lunch at Vromage in West Hollywood. They discuss influencing in the plant-based space, culture, and vegan activism both online and in real life.

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Jason hits the Fancy Food Show to eat snacks, absorb vibes, and take the temperature of vegan food culture. Featuring conversations with Bill Muir (aka Sgt. Vegan, @sgt_vegan) and Noah Hyams (@vegpreneur, @vegancuts) on the current state of veganism, the industry shakeout, and what’s actually worth paying attention to.

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This podcast is about how it is impossible to achieve vegan purity, even though some claim it!  Join Jason as he takes an urban hike and rants into a microphone about the the state of vegan in 2026. 

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Two restaurants. Two opposite decisions.  One added dairy and eggs to their menu  chasing “flexibility,” broader appeal, and short-term survival.  The other went all in and committed to being 100% vegan.   

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A recent confession on Reddit went viral: someone admitted they were paid by a meat-industry group to infiltrate Reddit and other platforms pretending to be vegan, creating fake health scares and sowing doubt about plant-based diets. We break down the thread, what it reveals about industry disinformation, and why it matters for anyone who eats vegan or supports animal-friendly food.  Also Jason breaks down the recent Miyoko's Creamery conflict.  

Reddit Link: https://www.reddit.com/r/AMA/comments/1p7kmbn/i_was_paid_to_discredit_veganism_online_ama/

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