Will Animal Protein Dominate Expo West This Year?

Next week, the natural foods world descends on Natural Products Expo West in Anaheim. The Super Bowl of natural foods 

In past years, it felt like a plant-based paradise — innovated alt-meats launching, vegan innovation exploding down every aisle.

And yes… there will be new important, plant launches. There always are.

But the bigger question this year:

Is animal protein about to dominate the narrative?  A

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In this episode, we dive into the Vegandale festival backlash and rebrand, discuss growing concerns about vegan brands using non-vegan marketing or alienating the community, and tackle the uncomfortable but important conversation about wealth and privilege in vegan culture.

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Jason sits down with social media creator and vegan activist Anita Dollar (IG: @veg.anitadollar) for a relaxed but powerful conversation over lunch at Vromage in West Hollywood. They discuss influencing in the plant-based space, culture, and vegan activism both online and in real life.

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Jason hits the Fancy Food Show to eat snacks, absorb vibes, and take the temperature of vegan food culture. Featuring conversations with Bill Muir (aka Sgt. Vegan, @sgt_vegan) and Noah Hyams (@vegpreneur, @vegancuts) on the current state of veganism, the industry shakeout, and what’s actually worth paying attention to.

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This podcast is about how it is impossible to achieve vegan purity, even though some claim it!  Join Jason as he takes an urban hike and rants into a microphone about the the state of vegan in 2026. 

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Two restaurants. Two opposite decisions.  One added dairy and eggs to their menu  chasing “flexibility,” broader appeal, and short-term survival.  The other went all in and committed to being 100% vegan.   

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A recent confession on Reddit went viral: someone admitted they were paid by a meat-industry group to infiltrate Reddit and other platforms pretending to be vegan, creating fake health scares and sowing doubt about plant-based diets. We break down the thread, what it reveals about industry disinformation, and why it matters for anyone who eats vegan or supports animal-friendly food.  Also Jason breaks down the recent Miyoko's Creamery conflict.  

Reddit Link: https://www.reddit.com/r/AMA/comments/1p7kmbn/i_was_paid_to_discredit_veganism_online_ama/

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Here is my speech from World Vegan Fest about my social media journey!   I was nervous, never did anything like it before but I survived! 

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Today on the Vegan Hacks Podcast, we’re joined by Leonore, the certified vegan nutritionist and creator of Itadakihealthy,  a coaching and content hub dedicated to helping people thrive on a plant-based diet in Japan. Originally from Germany and now based in Tokyo for over a decade, Leonore shares her journey of building a vibrant vegan community in a country known for its culinary traditions. We talk about how she helps clients find balance, stay healthy, and enjoy plant-based living in Japan’s sometimes challenging food landscape.

Whether you’re vegan in Japan, dreaming of visiting, or just love hearing about global plant-based culture, this episode is packed with insight, inspiration, and practical tips from one of Japan’s most trusted vegan voices.

Follow on IG: 

 @itadakihealthy

https://www.itadakihealthy.com/

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At the World Economy Summit, Impossible Foods’ CEO argued that plant-based food has become “too political” and hinted at a future hybrid burger made with both beef and Impossible protein.

Here is a link to the entire interview:

https://www.youtube.com/watch?v=Lp9g-ZwajME&t=624s

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