Aside from Krispy Kreme and Dunkin', doughnut brands have mostly failed to gain national notoriety in the U.S., instead remaining niche, regional favorites that stick closely to traditional formats and flavors. But Duck Donuts is looking to change the narrative around doughnuts, rocketing to nearly 100 locations around the country serving a wide variety of innovative flavors that can be customized by guests.
In this conversation with QSR editor Sam Oches, Duck Donuts founder Russ DiGilio explains why he left a long career in healthcare to open a doughnut shop in North Carolina's Outer Banks, why the experience of watching the doughnuts being made is critical to the Duck brand, and why he doesn't plan to add yeast doughnuts to the menu anytime soon.

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