Joe Cross is a filmmaker, author, the founder of Rebootwithjoe.com and as he likes to say just an average bloke trying to do his best. His first movie “Fat Sick & Nearly Dead” has been seen by more than 25 million people worldwide and has inspired people to use their straws and forks to take control of their health. He himself lost over 100 pounds by mainly consuming fruit and vegetable juices. His story is a powerful one and has a lot to teach people about why and more importantly how we need to eat our fruits and veggies.

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